Office building heritage of the 20th century, 42 rue Cambronne is a high-rise building from the 1970s, marked by its concrete facades and rounded windows. Former headquarters of ADOMA, the building will be entirely renovated by the CALQ and Bond Society agencies in a mixed use programme unique in Paris, named "PONG" in reference to the first sports arcade video game.
PONG will offer three spaces focused on new uses for living together : an e-sport centre, a coworking area and coliving apartments.
The three parking levels will be transformed into e-sport spaces for the WEAREESPORT concept. Gaming, which is very much in vogue in France (7 million fans) and around the world, will benefit from 7 training rooms, a multipurpose hall with 120 places and ephemeral shops (1,100 sqm.).
From the 1st to 4th floors, a 2,700 sqm. coworking space, for a new technology incubator, will be accessible 24 hours a day to its occupants.
From the 5th to 12th floors, eight 12-room duplexes (3,500 sqm.), which can accommodate a hundred or so coliving roommates, will be fitted out and managed by the start-up Colonies. Each apartment will have a living area, a kitchenette and a bathroom, in addition to common areas consisting of living rooms and kitchens extended by green loggias.
The concrete facade will be entirely preserved while increasing its thermal capacities by an interior insulation. High-performance joinery will be installed behind the prefabricated panels, with larger glazing to increase the quality of visual comfort inside the spaces (more natural light and more views).
The double-height loggias will create depths and vertical ground for plant growth.
PONG will become the largest Parisian coliving site and the 1st Parisian e-sport hub in France.
This project, developed by Covéa Immobilier, was awarded the CFNEWS Immobilier Grand Prix for the most innovative real estate transaction.
DEVELOPER Covéa Immobilier
USER FOR COLIVING Colonies
USER FOR E-SPORT WE ARE ESPORT
ASSISTANT HIGH ENVIRONMENTAL QUALITY ZEFCO
ARCHITECT | SITE MANAGEMENT CALQ
JOINT ARCHITECT BOND SOCIETY
STUDY OFFICES S2T | MAZET | MUGO | ALTERNATIVE | DIGITALARTI | STM | URBANOVA | CIRCOLAB
AREA 7,300 sqm.
STATUS Completion in 2023
ENVIRONMENTAL PROFILE Paris Climate Plan | BREEAM | Refurbishment & Fit out | Effinergie Renovation certification | Wired Score Renovation 2009